Emma Kaufmann Camp
UX/UI Design
Introduction
Website Redesign
Emma Kaufman Camp website redesign was a project while working at Elite Digital. EKC is a Jewish summer night camp located in Pittsburgh, Pennsylvania. The client requested to have the website redesigned and the new user experience tailored for the target user who are Jewish parents in Pittsburgh, Pennsylvania.
User Research
The research contains studies on the user behaviour while browsing the previous website using VAS Report, accessibility audit, google analytics, and interviews with the stakeholders and the potential clients.
We were able to assimilate the user feelings and pain points through the user research and to come up with the comprehensive information to develop various user personas and the empathy map.
“Ease of use may be invisible,
but its absence sure isn’t.”
—IBM
Sitemap & Wireframes
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Art Direction
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